Privacy and data
What The Closer collects, and who touches it.
This page describes The Closer, the AI sales assistant Xcellence International builds and runs for a client on that client’s own website. It is written plainly because a client has to be able to hand it to their own lawyer, and because their website visitors have a right to know what happens to what they type.
Who is responsible for what
When The Closer runs on a client’s website, the client is the data controller and Xcellence International is the data processor. The client decides that the assistant should be there and why. We process what visitors type only to run the assistant on the client’s instructions.
If you are a visitor on a client’s website and you want your data removed, the fastest route is to ask that business directly. They can also ask us on your behalf and we will act on it.
What is collected
| What | Why |
|---|---|
| Everything typed into the chat, by the visitor and by the assistant | To hold the conversation, and so the business can read what was actually said |
| Name, email address, phone number, company and role, when a visitor gives them | So the business can follow the person up. Nothing is inferred or bought in; only what the visitor typed. |
| A score out of 100 with the reason for it | So the business knows who to call first |
| A session identifier generated in the browser | To keep one conversation together |
| The website address the conversation came from | To confirm the assistant is installed where it should be |
We do not use cookies for advertising, we do not track visitors across other websites, and we do not sell or share anything with advertisers. Ever.
Who else sees it
Three processors, and no others:
- Anthropic, which runs the language model that produces the assistant’s replies. Conversation text is sent there to generate each reply. Anthropic states that data sent through its API is not used to train its models.
- Airtable, where each conversation is stored so the business can see its leads.
- The web host for hendrikronald.com, where the assistant itself runs.
Nobody else. No advertising networks, no data brokers, no resale.
How long it is kept
Conversations are kept for as long as the client’s assistant is running, because a lead from four months ago is still a lead. A client may ask us to delete their conversations at any time, in whole or for one named person, and we will do it. When a client leaves, we delete their conversations within 30 days unless they ask us to keep them.
Your uploaded document, and the text we extract from it, is deleted automatically within 24 hours. If you gave us your name, email or website to start the demo, that detail and the resulting conversation transcript are kept as a business enquiry, the same as any other lead, until you ask us to delete it.
Where it is processed
Our servers are in the United States. Anthropic and Airtable are United States companies. If you are in the UK or the EU, this means your data leaves your country. We say this plainly rather than burying it, because for some businesses it is a genuine objection and it deserves an honest answer rather than a reassuring one.
If you are a client with UK or EU visitors
Ask us for a data processing agreement before you go live. You need one from us to meet your own obligations, and we would rather you had it in writing than take our word for it. Email us and we will send it.
Rights
Depending on where you live, you may have the right to ask for a copy of what we hold about you, to have it corrected, to have it deleted, or to object to it being processed at all. Ask the business whose website you used, or write to us directly and we will pass it on and act on it.
Contact
Write to ronald@hendrikronald.com. A person reads it, and answers within two working days. Support and data-request correspondence is handled through this personal Gmail address, which means Google also processes that correspondence as your email provider’s infrastructure.
Xcellence International, Jakarta, Indonesia. Last updated 10 August 2026. If this page changes in a way that affects what we do with your data, we will tell existing clients rather than quietly editing the page.
